Work with Niki
You’ve most-likely landed on this page because you’re in the food or drink industry, and are looking for content to engage and communicate with the vibrant and ever-growing plant-based audience.
Well, you’re in the right place!
I started my plant-based blog and social channels, Rebel Recipes in 2015. Along the way I’ve grown my social audience to over 500,000, and my website has had nearly four million pages views over the past three years. I’ve also been featured in most industry and consumer publications, both plant-based and general titles.
I wrote, photographed and styled my first cookbook ‘Rebel Recipes’ in 2019. I then published two more books, my fourth, Rainbow Bowls was published earlier in 2021, and my fifth is due to be published in January 2023.
I’ve had the great pleasure of working with some brilliant businesses on the production and promotion of vegan and plant-based content. There are four ways that I could help you with yours – content production; platform promotions; representing your business live and in-person; and product development.
Read more about these below, and click the email link to arrange a chat about how I could help your business.
I produce content for digital or traditional media channels. This includes food/lifestyle content creation, recipe creation, styling, photography and videography. I have a fully-equipped working kitchen with, well, rather a lot of props! I also work remotely in client kitchens or food studios. A couple of examples of my content production work are for Sainsbury’s, which I helped launch its vegan range and produced many recipes for its website, and Riverford in South Devon, who I’ve worked with for many years, and produced all sorts of content for, from recipes to podcasts.
Alongside creating content for your channels, I can create content to amplify your message here on my website and social channels, primarily Instagram, Facebook and Pinterest. For your campaigns this opens up the substantial audiences I mentioned above. Examples are my work for Magnet Kitchens, Bertinet Bakery and California Walnuts. For these businesses I created a range of campaign-related content and recipes that was placed across the brand’s and Rebel Recipes’ channels.
The third way I can help you to communicate a plant-based message is by representing your business live and in-person. This is something I love doing, and might include workshops, demos or presenting. Examples of this are the recent OGGS event where I cooked for a press event, my promotional video and work for Dubai Tourism and my live appearance, content production and promotional work for a Panasonic product launch.
The fourth way I can help you is with plant-based product development.
At Florette and Northern Foods, I worked in product development teams to develop innovative, targeted ranges from concept to launch. And, I’ve been a plant-pioneer for eight years from the very early days of veganism. I’ve spent that time transforming real plant-based ingredients into amazing eating experiences and developing plant-based recipes for brands, my social channels and cookbooks. It’s all given me an excellent understanding of the category, root-to-branch.
For your NPD, I could help you with product research, insights and strategy, and ideation and concepting.
How Can I Help You?
I’d welcome a discussion about how I can help your business. Click the link below to send me an email.