Food founder interview – Joey O’Hare

In the RebelRecipes Foodie Founder hot-seat today we have Josephine O’Hare, the brains behind the incredible Food with Time and senior development chef at allplants. You may recognise Joey from MasterChef Professionals where she made the final 12 and its very clear to see that food is her unapologetic obsession – which we can definitely understand – as it’s ours too!

Q. What is your earliest food memory?

A. My mother’s cooking and helping her in the kitchen. To this day no one creates flavour like my mum; even when her food is humble fare the flavours absolutely exceptional every time.

Q. What is your guiltiest food pleasure?

A. I try not to think of any food as ‘guilt inducing’ – everything has its place.

Q. What meal do you eat most often?

A. Everything allplants… we quality control check every batch, so that means daily tastings. My favourite in the current range is our Bahji Daal.

Q. What role does food play in your life?

A. It’s completely central. I work in food and absolutely love my job… I cook or bake to relax and enjoy working on new recipes for pleasure… restaurants are how I socialise and celebrate… and almost everything I read is food related. A little obsessed you might say.

Q. What does your daily routine look like?

A. I’m in the office for 8:30. Days can vary from more creative small-scale development days to production cooking days. When we scale up a new recipe there’s a lot of paperwork and training to run through. I love the diversity of the role and working with such a great team of chefs.

Q. What is your biggest motivator?

A. The health of our planet, compassion for animals, and personal health.

Q. Where do you see yourself in 10 years?

A. With allplants, helping to create more and more ranges such as lunches and puddings, running plant-based events, and writing cook books… all with the aim of inspiring more and more people to opt into plant-based food more frequently. 

Q. How much time do you spend on social media a day and what role does it play in your business?

A. I only have a personal account and I love sharing plant-based content – a little about my work, lots of home-cooking, and some snaps from my personal life.

Q. In your opinion, what’s the key to success?

A. Be kind and work hard. And prioritise your sleep like nothing else!

Q. What is the best bit of advice you’ve ever received – can be personal, professional or both.

A. Try not to let the urgent steal from the important – this is something I tussle with every day, both personally and professionally.

Make sure to keep your eyes peeled on some brand-new delicious launches coming to allplants– including Joey’s new favourite – an Indonesian Tempeh Curry which we can’t wait to try!! 

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